CLIENT
Tarsus
Brand Identity MotionRebrand Launch Video
OVERVIEW
Tarsus needed a dynamic visual identity to anchor their global rebrand. We crafted an iconic logo animation and a high-impact launch video that brought their new brand system to life. By introducing smooth motion mechanics, bold kinetic typography, and fluid visual transitions, we helped establish Tarsus’s new look across all digital touchpoints.
Behind the Motion
We used hand-drawn rough animatics to map out custom vector morphs and fluid character dynamics frame by frame. Once the hand-drawn rhythm was locked in, we brought those assets into After Effects to build vector rigs, fine-tune easing curves, and refine the spatial momentum for a polished, modern finish.
